My Mission & Values

My Mission

I created Rebekah Jayne with a simple yet powerful objective: to design and create timeless, high-quality clothing that respects both people and the planet. Fashion should be beautiful, responsible, and created to last. By committing to sustainable materials and making all garments to order, I strive to craft garments that stand the test of time—both in style and durability—while minimising harm to the world around us.

Rebekah Jayne is not just a brand; it’s a commitment to mindful consumption, proving that timeless elegance and sustainability can go hand in hand.

1. Sustainability

I believe that fashion should celebrate the beauty of our world, not damage it. That's why I am committed to minimizing waste through a made-to-order business model that only makes what is needed and avoiding harmful chemicals by using Oeko-Tex standard cotton and 100% linen. While I may not have all the answers, I promise to always work towards reducing my impact and making better choices for the planet.

2. Timeless Style

There’s a misconception that sustainability and timeless fashion don’t go together—but I believe they do. My designs are created with longevity in mind, avoiding fleeting trends in favor of classic silhouettes that you’ll cherish for years to come. Sustainability isn’t just about materials; it’s also about designing pieces that never go out of style.

3. Quality

True sustainability starts with quality. I carefully choose durable, well-crafted materials to create garments that are made to be worn and loved every day. Every stitch, every fabric, and every design decision is made with intention—to ensure each piece is comfortable, versatile, and built to last. I believe fashion should be an investment in your everyday wardrobe, not a disposable trend.